Saturday, March 8, 2014

Chess in Advertising - Part II

A few weeks ago Chessbase published another collection of tv ads featuring chess imagery:

Another typical example how chess imagery is used in advertising
Most of these commercials follow the general themes I've discussed in previous articles such as this one:

However, as I was watching the commercials, I realized that there's hardly any women in them. Just like in professional chess, where there's not that many female players in the world's top 200, and none in the top 10, in most chess-themed commercials women don't seem to play a role either. I never really thought about this before, but I'd expect to see more women in these commercials because in marketing it is a well-known fact that in many families, the women make the purchasing decisions.

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